TV shows are a huge part of European Gen Z’s pop culture: they inspire memes, cultural discourse, and are constant topics on social media. YPulse’s recent Media Consumption report shows that European 13-24-year-olds are almost as likely to have watched a TV show in the last week as a social media video (58% vs 59%). Surprisingly, teenagers are even more likely to have watched TV series than social media video. So, in this region, it’s not just TikTok viral trends brands should monitor, but the popularity of TV shows among Gen Z, too. Twice a year, YPulse asks young people what currently airing show currently airing television shows, i.e. those still making new episodes, is their absolute favorite, as an open-ended question.* In our latest bi-annual Media Consumption report, YPulse asks young people yet again. From their local TV shows to big Netflix productions, here are the top 10 currently airing TV shows Gen Z in the U.K., France, Germany, Spain, and Italy names as their favorite right now: Three Netflix productions...
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