TV shows are a huge part of European Gen Z’s pop culture: they inspire memes, cultural discourse, and are constant topics on social media. YPulse’s recent Media Consumption report shows that European 13-24-year-olds are almost as likely to have watched a TV show in the last week as  a social media video (58% vs 59%).  Surprisingly, teenagers are even more likely to have watched TV series than social media video. So, in this region, it’s not just TikTok viral trends brands should monitor, but the popularity of TV shows among Gen Z, too. Twice a year, YPulse asks young people what currently...