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Western Europe

Young Brits Are Most into Valentine’s Day in Europe

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Gen Z and Millennials in these European countries are the biggest on V-Day…

TL;DR

  • Over half of young Europeans plan to celebrate Valentine’s this year, more than previous years
  • Young people in the U.K. are celebrating Valentine’s most
  • Young Germans are a lot more interested in celebrating friends with “Palentine’s” than their peers
Valentine’s Day is just around the corner, presenting a prime opportunity for brands to connect with young consumers during this otherwise relatively quiet time of year. And the good news is that YPulse data shows the majority of young Europeans are now celebrating Valentine’s Day. The number of European 13-39-year-olds who plan to celebrate Valentine’s...

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