Valentine’s Day is just around the corner, presenting a prime opportunity for brands to connect with young consumers during this otherwise relatively quiet time of year. And the good news is that YPulse data shows the majority of young Europeans are now celebrating Valentine’s Day. The number of European 13-39-year-olds who plan to celebrate Valentine’s Day has increased in the past few years, with 55% saying so this year, a +5pt increase since 2023. European 25-39-year-olds are more likely than the younger gens to be celebrating Valentine’s Day: +7pts more likely than 18-24-year-olds and +20pts than 13-17-year-olds. This trend is...