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Why is Meme Merch Appealing to Gen Z?

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Gen Z is embracing meme merch because it’s trendy, fun, and gives them a way to feel a part of something only a few understand… 

TL;DR

  • Meme merch perfectly matches Gen Z’s vibe—it’s trendy, funny, and feeds into their unique sense of humor
  • Gen Z wants to support their favorite creators (and the merch they release)
  • Brands need to act fast if they want in on the action
While some headlines have said the end of merch is upon us, YPulse’s Merch Madness report shows that it’s here to stay—at least, for Gen Z and Millennials it is. In the U.S., young people spent an estimated $20B on merch in the last year. Our data shows that nearly all young people (83%) have...

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