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YPulse’s Top 7 Tween Insights from 2024

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From their content viewing behavior to shopping influence, these are seven things YPulse data revealed about tweens in 2024...

TL;DR

  • Brands are paying close attention to tweens as they prepare for the next gen of consumers
  • Tweens have serious spending power—they’re influencing what their parents buy while making their own purchases, too
  • They’re online nonstop, consuming tons of content and driving trends from social media to gaming
Tweens have been making headlines for the surprising trends they’re embracing all year (yes, we’re looking at you Sephora kids!) and brands are eager to decode what these young consumers want. This year, YPulse released our first Tween Study surveying 8-12-year-olds in response to the rising interest in the next generation. But why? Because these...

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