Tweens have been making headlines for the surprising trends they’re embracing all year (yes, we’re looking at you Sephora kids!) and brands are eager to decode what these young consumers want. This year, YPulse released our first Tween Study surveying 8-12-year-olds in response to the rising interest in the next generation. But why? Because these kids are household influencers: the majority of tweens say they influence what their parents buy, and their parents are even more likely to say so. YPulse’s Finance / Spending Monitor data shows that the top categories they’re influencing are food / groceries, toys, and clothing....