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Western Europe

European Gen Z’s Top 10 Social Platforms in 2024

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This is how European Gen Z’s top 10 social media platform usage has changed since 2023…

TL;DR

  • European Gen Z’s TikTok use is still growing
  • As YPulse predicted, WhatsApp has gotten more social and is growing in popularity
  • While fewer young adults use Facebook, more teenagers are using it than last year
YPulse data shows 64% of European 13-24-year-olds agree, “Social media is an essential part of my social life,” so understanding which social media platforms they use the most is crucial to connect with this gen. Twice a year, YPulse conducts our WE Social Media Monitor survey among young Europeans to capture how teens and young adults...

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