YPulse data shows 64% of European 13-24-year-olds agree, “Social media is an essential part of my social life,” so understanding which social media platforms they use the most is crucial to connect with this gen. Twice a year, YPulse conducts our WE Social Media Monitor survey among young Europeans to capture how teens and young adults use social media in their daily lives. And because young Europeans’ use of social media platforms is constantly evolving, brands need to keep track of the social apps that are growing or going out of style. Despite its ongoing legal battles with the European Union,...