Peer-to-peer payment apps have become a staple for Gen Z and Millennials, with YPulse’s Fintech report showing 91% of 13-39-year-olds are using at least one of these apps. Our data also shows that they prefer to manage their finances on an app over any other method, including manually and sites on their computers. Of course, we saw big banks race to keep up with Millennials’ rapid adoption of apps like Venmo and CashApp with their own P2P offerings years ago. But now Gen Z has grown up using P2P apps, which could have an impact on their banking choices as...
10/16/24
Fintech Report
Understanding the financial behaviors of Gen Z and Millennials is critical for brands to stay rel...
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