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Gen Z’s Favorite App in 2024

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Gen Z’s 11 favorite apps let them stay connected, consume content, and everything in between…

TL;DR

  • Gen Z’s favorite apps are often about watching content, whether short clips on social media or full-length shows
  • Messaging is a main use for many of their favorite apps now, even social media platforms
  • TikTok is still their top favorite app—and now has the added purpose of being a search engine for Gen Z
For most Gen Z, a pre-smartphone world feels almost unimaginable, as they’ve had these devices in hand for longer than they can remember. YPulse data shows that on average, teens got their first phone at 11-years-old, while young adults received theirs at 13. (In comparison, Millennials got their first phones at 16-years-old.) And that’s not...

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