For most Gen Z, a pre-smartphone world feels almost unimaginable, as they’ve had these devices in hand for longer than they can remember. YPulse data shows that on average, teens got their first phone at 11-years-old, while young adults received theirs at 13. (In comparison, Millennials got their first phones at 16-years-old.) And that’s not even accounting for Gen Z’s time as iPad babies, which had many of them playing with mobile devices and apps before they could read. To keep up with the mobile-first gen, it’s important for brands to understand how they engage with apps, what captures their...