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Western Europe

Subculture Series: European Gen Z Embrace Van Life

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Subcultures are what drive Gen Z’s interests—and our Subculture Series explains how brands can engage with these hyper-passionate communities…

TL;DR

  • Van life is a vibrant subculture: young creators who’ve embraced this lifestyle share content and tips about their adventures with their dedicated followers
  • Gen Z’s passion for traveling is fueling van life’s popularity, but it’s also a solution to the bad economy
  • Brands in industries from sports to home deco can engage with nano-creators in this subculture
YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking...

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