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Gen Z Is Investing In Crypto As Much As Stocks

For Gen Z, crypto investments are as popular as the stock market…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • The height of crypto hype might be in the past, but digital investments are still drawing young consumers
  • Gen Z and Millennials still feel the way previous generations built wealth won’t work for them
  • The number of young people investing in crypto is on par with the number investing in stocks
The massive hype around crypto arguably reached a peak roughly two years ago, when brands couldn’t stop asking about NFTs, and headlines about everything from digital land to bitcoin were everywhere you looked. In response, YPulse’s 2022 Buying Into Crypto and NFTs dug into why Gen Z and Millennials were so attracted to digital investments, and how they stacked up to stocks. These days, brands aren’t asking as many questions about digital investing, and could be forgiven for thinking that the trend is not as relevant anymore. And we’ve certainly seen some sentiments around digital investing cool down over the...

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