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Actually, Disney Doesn’t Have a “Kid Crisis”

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Despite recent headlines that might make you think otherwise, kids these days are still watching plenty of Disney…

TL;DR

  • With cable so low in kids' regular watching habits, Disney Channel isn't the only measure for Disney's success anymore
  • YPulse's data shows Disney+ is the second most popular media source for young parents' children, above named competitors like YouTube
  • Tweens are also big fans of watching Disney+
Recent headlines claiming that Disney has a “kid crisis” have caused a stir. According to Business Insider, “The Disney Channel, once a gateway to all things Disney, plummeted from a top-10 network with nearly 2 million average daily primetime viewers in 2014 to No. 80 with a measly 132,000 in 2023.” They use this, and the fact that...

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