article

Actually, Disney Doesn’t Have a “Kid Crisis”

Despite recent headlines that might make you think otherwise, kids these days are still watching plenty of Disney…

Written and Edited by the YPulse Editorial Team

Oct 23 2024
North America

KEY TAKEAWAYS

With cable so low in kids’ regular watching habits, Disney Channel isn’t the only measure for Disney’s success anymore
YPulse’s data shows Disney+ is the second most popular media source for young parents’ children, above named competitors like YouTube
Tweens are also big fans of watching Disney+

Recent headlines claiming that Disney has a “kid crisis” have caused a stir. According to Business Insider, “The Disney Channel, once a gateway to all things Disney, plummeted from a top-10 network with nearly 2 million average daily primetime viewers in 2014 to No. 80 with a measly 132,000 in 2023.” They use this, and the fact that kids’ TV viewing has shifted to streaming platforms and social media, to report that Disney is losing their grip on kids completely. But they’re not the only ones who have questioned Disney’s influence on the next generation. Earlier this year, The Guardian posited that Gen...