Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Gen Z is Even More into Friendsgiving than Millennials

Gen Z’s love for dinner parties makes Friendsgiving a perfect reason to host…

TL;DR

  • Gen Z has continued the Friendsgiving tradition Millennials started
  • Young adults and college students are most likely to be planning a Friendsgiving event
  • With dinner parties so in style, Friendsgiving is the perfect opportunity for young people to plan one
This holiday season, young people are gearing up to host gatherings for their friends. As YPulse’s new POV: Gen Z is Hosting trend report shows, 46% of 13-39-year-olds are planning to host a holiday gathering / party this year—which means even more are likely planning to attend these events. And as social media has proven, dinner parties are the star of the show this year. Given that Thanksgiving is the second top holiday this group says they’ll have a party for, just after Christmas, Friendsgiving lives on.  Friendsgiving is nothing new—in fact, it’s been nearly 10 years since YPulse first reported on the rise of this new holiday tradition among Millennials. It began especially on college campuses as a reprieve from, or replacement for, family centered celebrations, the kind filled with the typical dramatics of holiday stress. In the years following, Friendsgiving became a mainstay for many young people. Now, YPulse data shows 61% of young people agree, “My friends and I always have our own holiday gatherings.” While...

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?