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Western Europe

Why do European Gen Z Prefer Partying at Home?

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European Gen Z would rather gather at their friends’ homes to party than go out, but there are ways brands can still reach this homebody generation…

TL;DR

  • Organization and cost are the top reasons why young Europeans prefer to party at home than go out
  • They also find it easier to socialize in houses rather than in public spaces
  • Brands can take part in Gen Z’s preference for house parties by providing hosting ideas, tips, and products that recreate the atmosphere of bars and clubs
YPulse has long been telling brands how young people have embraced a homebody status and just aren’t as into going out on the town the way previous gens were. This trend is confirmed by YPulse’s POV: Gen Z is Hosting trend report, which shows that 63% of European 13-39-year-olds say they prefer to go to...

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