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What Items Are Gen Z and Millennials Collecting?

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Anti-minimalist Gen Z is collecting these things to bring them joy… 

TL;DR

  • More than half of Gen Z and Millennials say they collect something
  • Young women have a new sense of collecting, with makeup, skincare, and clothes ranking high
  • Young men are more likely to collect traditional memorabilia like trading cards and figurines
When thinking about “collector’s items,” the first thing that comes to mind might be an expensive painting or a vintage sports trading card. And that’s not untrue, but for Gen Z and Millennials, being a collector can be far more commonplace than that. Everyone knows by now how much young consumers love a “haul” video,...

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