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Western Europe

European Gen Z Are Listening to Podcasts More Than Ever

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More European Gen Z than ever before are listening to podcasts, and it represents a huge opportunity for brands…

TL;DR

  • The number of young Europeans who listen to podcasts has grown significantly in the past four years
  • Brands in various industries are now launching their own podcast, from Louis Vuitton to L’Oréal
  • Podcasts are far more than audios to this gen: YPulse rightly predicted last year that they are the franchises to watch
Last year was the first time that over half of all British adults had listened to a podcast, an important milestone for the industry. Young Europeans have been leading the trend for years now: YPulse informed brands back in 2021 that listening to podcasts wasn’t a lockdown fad for this gen, and told you that...

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