Last year was the first time that over half of all British adults had listened to a podcast, an important milestone for the industry. Young Europeans have been leading the trend for years now: YPulse informed brands back in 2021 that listening to podcasts wasn’t a lockdown fad for this gen, and told you that more would listen to podcasts after the pandemic. And we were right: YPulse data from our most recent WE TV and Entertainment report, compared to those in the previous three years, shows that the number of young people who listen to podcasts jumped hugely in the past four years. And the industry is opening up to new voices. It’s not just individuals creating their own podcasts, but brands are also getting involved. Looking at how popular listening to podcasts has become among Gen Z and Millennials in the region might indicate now is a good time for your brand to jump on the podcast bandwagon: Nearly all young Europeans now listen to podcasts The...
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