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European Gen Z Are Listening to Podcasts More Than Ever

More European Gen Z than ever before are listening to podcasts, and it represents a huge opportunity for brands…

Written and Edited by the YPulse Editorial Team

Oct 8 2024
Western Europe

KEY TAKEAWAYS

The number of young Europeans who listen to podcasts has grown significantly in the past four years
Brands in various industries are now launching their own podcast, from Louis Vuitton to L’Oréal
Podcasts are far more than audios to this gen: YPulse rightly predicted last year that they are the franchises to watch

Last year was the first time that over half of all British adults had listened to a podcast, an important milestone for the industry. Young Europeans have been leading the trend for years now: YPulse informed brands back in 2021 that listening to podcasts wasn’t a lockdown fad for this gen, and told you that more would listen to podcasts after the pandemic. And we were right: YPulse data from our most recent WE TV and Entertainment report, compared to those in the previous three years, shows that the number of young people who listen to podcasts jumped hugely in...