Though Gen Z tells YPulse they’re more likely to be viewers on social media these days than they are creators, Millennials had a much different experience when social platforms first launched. It wasn’t uncommon to post their every move on Facebook as a status update or publicize their relationship statuses via MySpace’s top eight. Even Instagram’s early days were all about picture-perfect “Instagrammability,” which YPulse reported on at the time. And while Gen Z thinks they’re doing things totally differently, new features they’re using and trends they’re taking part in prove quite the opposite. In fact, the tides seem to be turning back toward the age of oversharing, aestheticizing, and 24/7 updates—just with a Gen Z spin. While Gen Z themselves may not technically be in control of new features launched on social media platforms, they’re being made to please this gen’s preferences. As YPulse data shows young people prefer posting infrequently, more candidly, and in disappearing posts like their story over their main feed, platforms have had to...
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