Despite the huge amount of time that young people are spending on social media, TV shows are still a massive part of their lives—and their media consumption habits. YPulse’s TV and Entertainment report shows that the majority are watching TV shows via streaming services, and Gen Z teens and young adults self-estimate spending an average of over eight hours a week watching TV shows. And while they’re renowned for binging their old comfortable favorites, the reality is that many prefer new TV content to a rewatch. Newly beloved series regularly go viral on social media (which is helping to drive their...
9/11/24
Media Consumption Report
YPulse’s bi-annual Media Consumption report explores the platforms Gen Z and Millennials are wa...
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