Advertising is a booming industry globally, with analysts expecting it to reach the $1T level next year. But Gen Z and Millennials are also incredibly adept at avoiding the ads they don’t want to see. And while brands can sometimes think that the answer is to pour all their advertising budget on TikTok ads—and TikTok’s dominance in the social media advertising sector is clear, as reflected in their skyrocketing advertising revenues—YPulse has consistently told brands that Gen Z have different reasons to visit each social media platform. In turn, the ads they’ll pay attention to on each differ, too. In...