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European Gen Z Are on Track to Spend €16B on Back to School

Most European Gen Z plan to shop back to school (not just students and young parents), and their spending power is huge for this shopping season…

Written and Edited by the YPulse Editorial Team

Aug 15 2024
Western Europe

KEY TAKEAWAYS

The majority of young Europeans are shopping back to school this year, even slightly more than last year
Gen Z’s overall spending power for the season is reaching €16.5B this year
Their top shopping category is electronics, which makes up over a quarter of their BTS budget

European Gen Z are in full back to school mode, with YPulse’s Back to School Shopping report showing August is the top month to start making purchases for the upcoming school year. Traditional back to school marketing campaigns have already rolled out in the region, like online retailer Very and M&S in the U.K. This year, our data shows young European shoppers are planning to spend nearly €1K each for their back to school items. This makes BTS a mega shopping season of its own in Western Europe. These three stats from YPulse’s WE Back to School Shopping report show...