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Western Europe

European Gen Z Are on Track to Spend €16B on Back to School

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Most European Gen Z plan to shop back to school (not just students and young parents), and their spending power is huge for this shopping season…

TL;DR

  • The majority of young Europeans are shopping back to school this year, even slightly more than last year
  • Gen Z’s overall spending power for the season is reaching €16.5B this year
  • Their top shopping category is electronics, which makes up over a quarter of their BTS budget
European Gen Z are in full back to school mode, with YPulse’s Back to School Shopping report showing August is the top month to start making purchases for the upcoming school year. Traditional back to school marketing campaigns have already rolled out in the region, like online retailer Very and M&S in the U.K. This...

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