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How Social Media Influences Young Viewers’ TV and Movie Picks

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Young people are learning about TV shows and movies through social content, and for many it’s a true deciding factor in what to watch…

TL;DR

  • Influencers and fan content play a huge role in awareness for new TV / movie releases
  • Half of teens have watched a TV show / movie after learning about it from an online celeb
  • While social media can take eyes away from TV, it can also boost TV / movie viewership (both things can be true!)
Influencers aren’t just recommending products to buy; they’re influencing young people’s media consumption habits, too. Raise your hand if you started binging Love Island USA this summer after seeing all the TikTok edits (we did!). The hype social media and influencers specifically (even the nano ones) bring to TV and movies is a major driver...

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