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New Creator Genres: TikTok’s Puzzle Players

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Gen Z loves social media creators and influencers who create niche content and cater to their unique interests. With brands always asking exactly what influencers they should be partnering with, YPulse’s new Creator Genres Series introduces some of the hottest creators young people are watching in a given category. This month, we’re solving the puzzle of why word games and those who play them every day have become a community…

TL;DR

  • For creators who latched onto playing Wordle early, their platforms have grown to millions of followers
  • And there’s tons of smaller nano-creators playing NYT games each day to an audience
  • Some creators online simply post about puzzle games to make fun of the ridiculous word categories or challenges
When Wordle took off in the summer of 2021, it was impossible to ignore. And though solving it daily is not as mainstream today, other daily word puzzles have taken its place—becoming even bigger pop culture goalposts. Now, The New York Times has a monopoly on morning puzzles among Gen Z and Millennials with games...

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