BeReal is a popular social media app that has been on a roller coaster in the past two years. The “anti-Instagram” app went from becoming Apple’s App of the Year to joining the ”ever-expanding graveyard of honourably-intentioned apps.” The social network always claimed to be different than other social apps by valuing authentic connections over following. But it did so at the expense of an advertising model and a real draw to influencers, celebs, and brands—although BeReal recently launched new features like “RealPeople” and “Bonus BeReal.” As a result, the social network struggled to stay afloat financially and finally got...