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Western Europe

BeReal is as Popular as Facebook in Europe

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After a news-making acquisition, YPulse data shows how popular BeReal is among European young adults…

TL;DR

  • A third (33%) of European 18-24-year-olds are currently using BeReal, which is almost as much as Facebook (37%)
  • BeReal is particularly popular among young adults in France and Spain
  • Despite usage of BeReal plateauing, brands shouldn’t give up on the app: smaller platforms are a great way to reach specific audiences
BeReal is a popular social media app that has been on a roller coaster in the past two years. The “anti-Instagram” app went from becoming Apple’s App of the Year to joining the ”ever-expanding graveyard of honourably-intentioned apps.” The social network always claimed to be different than other social apps by valuing authentic connections over...

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