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Underconsumption Core on The Viral List

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We round up the most viral moments of the week…

TL;DR

  • As a pushback to influencer hauls, young women are showing their “underconsumption-core” homes and products
  • You’ve heard of “Hawk Tuah girl,” but how did she become a massive influencer so quickly?
  • Teachers are facing a wave of student harassment in the form of fake social media profiles with explicit content
This week on TikTok: Underconsumption is the new de-influencing  Last year, the “de-influencing” trend which mainly swept the beauty industry made tons of headlines. It had brands questioning whether influencer sponsorships were going to become a thing of the past as young consumers sought out more personal recommendations. Now, more than just influencers are pushing...

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