Gen Alpha is on everyone’s mind, and finding where to connect with these mini-influencers is a hot topic—YPulse’s Tween Study shows just where their eyes are. While it’s more than obvious that the young gens are on social media, tweens still face some age restriction from platforms or moderation from parents when it comes to where and when they can watch content. But being raised predominantly by Millennials means these kids rarely saw cable TV and grew up with a tablet or smartphone in hand for entertainment. Streaming platforms and social media with moderated kids-only profiles have become lifelong favorites for the youngest gen—but which are their current go-tos? YPulse consistently asks Millennial and older Gen Z parents where their kids most often watch video content to keep tabs on younger kids. But in YPulse’s Tween Study, we asked 8-12-year-olds themselves where they’re watching content on a weekly or more frequent basis.* Here’s what tweens tell us, and what it means about their content watching habits: Tweens watch Netflix...
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