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Facebook Marketplace is Keeping Gen Z on the Platform

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Facebook was thought to die with Gen Z, but their use of Marketplace keeps it a top performer…

TL;DR

  • Last year, less than half of teens and young adults used Facebook—now the majority do
  • Facebook Marketplace is their top-used feature on the platform
  • It allows them to blend social shopping and thrifting, ideal for their tight schedules and budgets
Facebook was the “it” social media to be on when Millennials were growing up. Its popularity boomed largely because of them, and as they’ve gotten older, the platform has still relied on them as users. Gen Z, on the other hand, may have had access to Facebook at a young age, but were quick to...

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