The parliamentary election in the U.K., called the general election, is happening on July 4 and young people intend to make their voices heard. YPulse’s WE 2024 Election report data shows 68% of British 18-39-year-olds are planning to vote, which is +14pts more than those who voted in the last election. The reason so many Gen Z and Millennials want to cast their ballot this year is because these gens feel a deep sense of disconnect with their politicians. From disagreeing with Brexit to suffering the cost-of-living crisis, young Brits have many reasons to be angry at their politicians. Now, they feel empowered to make a change and turn up to the polls, with YPulse data showing 70% of young British adults agree, “My vote counts.” In The 2024 Election trend report, YPulse asked young people in the U.K. who exactly they plan on voting for, and their answers show the vast majority agree it’s time for a new government: The Labour Party is winning the young British vote...
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