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Sleepovers, Stuffed Animals, and More: 4 Gen Z Kidulting Trends

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These 4 kidulting trends show how brands can appeal to the older Gen Z crowd’s inner child…

TL;DR

  • Adult-only nights at museums and amusement parks create a ton of social buzz
  • Branded adult-only summer camps are a fun and nostalgic way to connect with older Gen Z
  • Plus, more adults than you might think are having slumber parties
  • They’re clinging to their comfort stuffed animals—and buying new ones
Even though they’ve just entered adulthood, Gen Z is already looking back to the things they loved in their childhood. YPulse’s Kidulting trend report told you that while Millennials gravitated towards toys to escape the pains of adulting, Gen Z is adding on the selfcare layer of wanting to heal their inner child through play....

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