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Sleepovers, Stuffed Animals, and More: 4 Gen Z Kidulting Trends

These 4 kidulting trends show how brands can appeal to the older Gen Z crowd’s inner child…

Written and Edited by the YPulse Editorial Team

Jun 26 2024
North America

KEY TAKEAWAYS

Adult-only nights at museums and amusement parks create a ton of social buzz
Branded adult-only summer camps are a fun and nostalgic way to connect with older Gen Z
Plus, more adults than you might think are having slumber parties
They’re clinging to their comfort stuffed animals—and buying new ones

Even though they’ve just entered adulthood, Gen Z is already looking back to the things they loved in their childhood. YPulse’s Kidulting trend report told you that while Millennials gravitated towards toys to escape the pains of adulting, Gen Z is adding on the selfcare layer of wanting to heal their inner child through play. But while their motivations may be different, these newly minted Gen Z grownups are just as eager to buy the kids’ products, games, merch, and experiences that bring them joy—and brands have been paying attention. YPulse research found that 75% of 18-24-year-olds agree they...