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Western Europe

Why Are So Many Young Europeans Using Telegram?

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Over a third of young Europeans are now using Telegram, so brands should start thinking about communicating on the platform…

TL;DR

  • Over a third of young Europeans are currently using Telegram—more than Facebook Messenger, X, or Pinterest
  • Telegram is especially popular in Spain and Italy, where over half of young consumers are using the platform
  • Brands should start building a presence on the app, similarly to WhatsApp, getting in early as it grows
YPulse data has long shown WhatsApp is a top social platform for young Europeans, despite being a primarily messaging platform. But our more recent data shows messaging platforms are actually speeding up in growth across the social scene. Telegram is growing in popularity among young Europeans: 35% of European 13-39-year-olds are currently using the platform,...

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