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European Gen Z Think These Industries Should Use AI

Brands are trying to find a way to use artificial intelligence, but it’s important to know which industries young Europeans would actually most like to see used for…

Written and Edited by the YPulse Editorial Team

May 28 2024
Western Europe

KEY TAKEAWAYS

Gaming is the top industry young European want to see AI in
They also want to see AI tech in the sustainability sector
Teens and young adults are keen to integrate AI into education, too

Young Europeans are getting used to using artificial intelligence (AI) technology in their lives: YPulse research shows that last year 45% said they used an AI chatbot whereas 68% have now, a +23pt increase. And whether it’s the cause or the effect, many businesses, mostly big tech companies, are investing massively in incorporating AI it into their products. But knowing where young consumers—the goal users of AI integrations—actually want AI to be used will help inform brands how much of a priority this should really be for them. In YPulse’s new WE AI (Artificial Intelligence) survey, we asked European 13-39-year-olds...