Young Europeans are getting used to using artificial intelligence (AI) technology in their lives: YPulse research shows that last year 45% said they used an AI chatbot whereas 68% have now, a +23pt increase. And whether it’s the cause or the effect, many businesses, mostly big tech companies, are investing massively in incorporating AI it into their products. But knowing where young consumers—the goal users of AI integrations—actually want AI to be used will help inform brands how much of a priority this should really be for them. In YPulse’s new WE AI (Artificial Intelligence) survey, we asked European 13-39-year-olds which industry they would like to see AI used for among a list of 10 different options from sports to healthcare to gaming. Their answers show which industries young Europeans are the most excited to see AI developments in and reveal they have especially high expectations for the gaming industry: Young Europeans most want to see artificial intelligence in the gaming industry Among 10 options, gaming is the top...
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