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Western Europe

European Gen Z Think These Industries Should Use AI

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Brands are trying to find a way to use artificial intelligence, but it’s important to know which industries young Europeans would actually most like to see used for…

TL;DR

  • Gaming is the top industry young European want to see AI in
  • They also want to see AI tech in the sustainability sector
  • Teens and young adults are keen to integrate AI into education, too
Young Europeans are getting used to using artificial intelligence (AI) technology in their lives: YPulse research shows that last year 45% said they used an AI chatbot whereas 68% have now, a +23pt increase. And whether it’s the cause or the effect, many businesses, mostly big tech companies, are investing massively in incorporating AI it...

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