Last year, YPulse warned that the TV industry should watch out as gaming increasingly dominated Gen Z’s screen time. This year, all teens 13-17-years-old play video / mobile games in some way, and the vast majority (91%) are gaming weekly—if not every day. As gaming takes up the bulk of their time (and interest) outside school hours, TV providers and streaming services are really battling with gaming brands and content for time on young people’s screens. To see just how tight that competition is, YPulse’s annual Gaming survey asks 13-39-year-olds who say they play video games weekly or more...
5/8/24
Gaming Report
Gaming is a part of nearly all young people’s lives—and the ones who really love it are spend...
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