Tweens already have immense spending power—and they’re not afraid to wield it. Kids 8-12-years-old hold significant influence over their parents’ purchasing decisions, influencing household goods. (The right snacks are very important.) And since today’s tweens have had access to the internet since birth, they already have developed online shopping habits of their own. They’re convincing their parents to buy into their trendy wishes or spending their pocket money on it themselves, but in ways unlike previous gens did at that age. YPulse’s Tween Study survey asks 8-12-year-olds all about the biggest influences on their lives so far. From how much they influence their Millennial parents, to shopping online and buying digital products, these three stats tell brands everything they need to know about tweens’ shopping habits: Kids are naturally huge purchase influencers in their household with 65% of 8-12-year-olds saying they influence what their parents buy. But they actually have even more spending sway than they think: 68% of parents tell YPulse their children influence their regular purchases. YPulse’s...
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