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Are Young Consumers Tired of Influencers?

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Young consumers are experiencing influencer fatigue—they want more realness from creators instead…

TL;DR

  • The era of mega-influencers dominating cultural moments is waning as young people crave relatability instead
  • With skepticism towards influencer content, young people are engaging tuning into the de-influencing trend
On social media, users are constantly bombarded with videos or photos of product recommendations, hauls, unboxings, extravagant influencer trips (like Tarte in Bora Bora again) and creators directing them to their TikTok Shops and Amazon storefronts. But influencer marketing is undergoing a major transformation because young people are simply growing a bit tired of it—enter...

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