From Temu to TikTok Shop, several new online platforms have mushroomed recently to offer a wide variety of products at unbeatably low prices. But amid this intense competition, Amazon remains a staple among young consumers. YPulse’s WE Mobile / App Behavior report shows Amazon is the brand’s / store’s app 13-39-year-olds use the most, in both North America and Western Europe. And of course, Amazon’s success among young consumers isn’t happening by mere chance. The company’s constant investment in new features puts it on top of the online shopping competition, not to mention its stake in entertainment. And on that...
1/31/24
Media Consumption Report
YPulse’s biannual Media Consumption report updates media and non-media brands on what young peo...
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