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Western Europe

Amazon’s Popularity in Europe, in 3 Stats

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Amazon is involved all over young Europeans’ lives, and YPulse tracks all the ways they use and pay for it…

TL;DR

  • Over half of European 13-39-year-olds usually shop at Amazon
  • The majority also have a subscription to Amazon Prime
  • Young Europeans are increasingly using Amazon Prime Video for their entertainment, too
From Temu to TikTok Shop, several new online platforms have mushroomed recently to offer a wide variety of products at unbeatably low prices. But amid this intense competition, Amazon remains a staple among young consumers. YPulse’s WE Mobile / App Behavior report shows Amazon is the brand’s / store’s app 13-39-year-olds use the most, in...

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