Brand collaborations are a top type of marketing European 13-39-year-olds would like to see from brands, according to YPulse’s WE Ad / Marketing Effectiveness report—especially among European young adults (18-24-year-olds). Brands partnering with other brands are standing out to young Europeans thanks to unique offerings, and they’re tapping into news fanbases, expanding their reach and boosting the impression they make on young consumers. If the collab is cool enough, chances are that young people will rapidly share it on social media, increasing brand awareness, too. And at this point, brand collabs are also an expectation: AdWeek went as far as describing them as a “strategic imperative” for brands in 2024. In this round-up, we focus on three recent collabs with food brands that have stood out from the crowd—from an anime burger to a fast-fashion doughnut series, these brands were extra-creative in grabbing young Europeans’ interest… Burger King’s One Piece menu Earlier this year, Burger King released a special menu in partnership with the One Piece anime franchise, which...
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