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Who Rules TikTok: Millennials or Gen Z?

Some headlines suggest Millennials are running TikTok because of their gen’s influence on the platform, but that hardly corresponds to their usage of the app…

Written and Edited by the YPulse Editorial Team

Apr 11 2024
North America

KEY TAKEAWAYS

Some research suggests Millennials are the driving force behind TikTok’s popularity and trends, but YPulse data proves that’s not the case
Teens and young adults are using TikTok way more than Millennials
And tweens (8-12-years-old) are already on the platform, on their way to controlling its trends next

Recent headlines like “TikTok is so 2004” and “TikTok Is For Millennials, It Turns Out” suggest that Millennials rule the short-form video app. While the idea that there’s a shift in TikTok’s content towards nostalgia and that there’s a growing presence of older demos on the platform might be true, Millennials certainly aren’t outpacing teens and young adults in usage. TikTok isn’t Gen Z’s favorite social platform for nothing, and the idea that Millennials are to thank for the app’s trends and popularity is a blatant myth we’re here to debunk. YPulse’s recent Social Media Behavior report data paints a...