Recent headlines like “TikTok is so 2004” and “TikTok Is For Millennials, It Turns Out” suggest that Millennials rule the short-form video app. While the idea that there’s a shift in TikTok’s content towards nostalgia and that there’s a growing presence of older demos on the platform might be true, Millennials certainly aren’t outpacing teens and young adults in usage. TikTok isn’t Gen Z’s favorite social platform for nothing, and the idea that Millennials are to thank for the app’s trends and popularity is a blatant myth we’re here to debunk. YPulse’s recent Social Media Behavior report data paints a much different picture, proving Millennials are in no way the dominant force on TikTok. We’ve asked about Gen Z and Millennials’ TikTok usage for a long time—and our research shows how Gen Z were the ones to embrace the app far faster. So, even if it seems like a lot of Millennials are on it and going viral now, they’re not the natives of the FYP that control the...
- Article
