For sports fans, figuring out where to watch games is messy. NFL fans can attest to the frustration they experienced this past season when certain game nights were only available on a variety of different streaming platforms. It left them scrambling to subscribe or quickly bargain for a friend / family member’s account password. With the fractured media locations to find the right games, it’s a challenge for young sports fans to find games they’re looking for—are they on cable, a streaming service, which one?! YPulse’s latest Sports and Athletes report data shows that 59% of Gen Z and Millennial sports fans agree, “it’s getting harder to figure out if games I want to watch are on cable or a streaming service.” While ESPN, Fox, and Warner Bros. Discovery are merging streaming to give viewers a more unified experience, it’s still up in the air if it will work with YouTube, Netflix, Amazon, and more in the picture. And even as young people at large are cutting the cord,...
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