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How Gen Z is Watching Sports

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Figuring out where to watch sports games is more difficult than ever—here’s how Gen Z and Millennials are watching their favorite league... 

TL;DR

  • The majority of young people are watching sports through streaming—but teens are still watching live TV
  • Young adults are streaming the most on their phones / tablets and social media—likely catching games on-the-go
For sports fans, figuring out where to watch games is messy. NFL fans can attest to the frustration they experienced this past season when certain game nights were only available on a variety of different streaming platforms. It left them scrambling to subscribe or quickly bargain for a friend / family member’s account password. With...

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