Having nostalgia for a kids’ character from childhood is not new. But Gen Z isn’t just remembering their own childhood memories fondly, they’re embracing cartoon characters they didn’t grow up with—for everything from social media content to full home decor. And as the young gen already feels they need escapes from the stress of adulthood, they’re making purchases that make them feel childlike joy again. YPulse’s Kidulting trend report shows that 75% of 13-39-year-olds have bought merchandise based on or inspired by a kid’s TV show, movie, or book. Some of the most prolific kids’ characters on merch today aren’t from Gen Z’s own list of favorite kids’ shows or movies, but they’ve been renewed into the mainstream. YPulse’s 2024 trend prediction on the Joy Economy is just one reason why products with these cartoons are everywhere now. Young consumers are willing to invest in something that not only gives them that quick dopamine rush from shopping but will spark long-lasting joy being in their space or clothing rotation—like something...
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