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3 Kids’ Characters Gen Z is Embracing as Adults

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Kids’ characters are part of the Gen Z aesthetic and viral culture, even if they’re not ones the gen grew up with…

TL;DR

  • Miffy, a Dutch bunny, has gone global on TikTok for kawaii cuteness
  • Snoopy is back big time because Gen Z loves how Peanuts matches their sense of humor
  • Frog and Toad represent a simple lifestyle—and are the image of queer love to some
Having nostalgia for a kids’ character from childhood is not new. But Gen Z isn’t just remembering their own childhood memories fondly, they’re embracing cartoon characters they didn’t grow up with—for everything from social media content to full home decor. And as the young gen already feels they need escapes from the stress of adulthood,...

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