Data from YPulse’s WE TV and Entertainment report shows European Gen Z and Millennials spend an average of 10 hours per week watching content on their TVs. Despite the exponential growth in tech devices, from tablets to VR headsets to smartwatches, the classic sit down is still a regular habit for these gens. This is important for brands wanting to reach this demo to consider, especially for advertising purposes, given that this habit isn’t quite the norm in North America. These gens have a number of gadgets in their households, with data from YPulse’s WE Tech Device Usage report showing European Gen Z and Millennials own an average of nine tech devices each. Three quarters own a TV, making it the second top device they own—behind smartphones, naturally. But the story looks quite different in North America, where only 59% of young consumers say they own a TV. This is likely due to the fact that young people in Western Europe are still watching TV shows the old-fashion way more than their...
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