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Young Europeans Spend More Time at The TV Than Americans

Smartphone and tablet streaming hasn’t taken young Europeans away from their TV set yet…

Written and Edited by the YPulse Editorial Team

Feb 29 2024
Western Europe

KEY TAKEAWAYS

Watching content on a TV set is still an regular pastime for young Europeans
Gen Z and Millennials in Western Europe watch content on their TV significantly more than those in North America
Millennials are the biggest TV users, which means their children are growing up with their screen preferences

Data from YPulse’s WE TV and Entertainment report shows European Gen Z and Millennials spend an average of 10 hours per week watching content on their TVs. Despite the exponential growth in tech devices, from tablets to VR headsets to smartwatches, the classic sit down is still a regular habit for these gens. This is important for brands wanting to reach this demo to consider, especially for advertising purposes, given that this habit isn’t quite the norm in North America. These gens have a number of gadgets in their households, with data from YPulse’s WE Tech Device Usage report showing European Gen Z...