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Why Financial Literacy is So Important to European Gen Z

Financial literacy is a priority for many young Europeans, and brands can step in to help them grow their skills…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Financial literacy is the top skill young Europeans wish they were taught at school
  • Many trust social media and “finfluencers” to help them learn finance tools to better budget their lives—with TikTok being their go-to
  • Over four in five young European parents want to teach the next gen about financial literacy
Nearly nine in ten young Europeans have seen their bills increase in the past year according to YPulse research. And for a long time, their salaries didn’t catch up with inflation either: only very recently did wages rise faster than inflation, according to the UK’s Office for National Statistics. But as more and more young Europeans look closely at their finances to cut down where they can, they’re realizing they’re lacking the financial skills that could help them to properly build a budget, and make finance-savvy decisions. And while they’d hope to get this knowledge in schools, the reality is...

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