Gen Z and Millennials don’t see adulthood as a straightforward path; they’re constantly in the process of re-evaluating their plans and goals according to what they’re going through. But, YPulse’s Life Milestones and Future Plans report shows over four in five young Europeans agree: “My generation has the freedom to choose our own life path.” Despite pressure to do things the traditional way, these gens are writing their own script. So, keeping the pulse on young Europeans’ current ambitions allows brands to better understand the dreams and aspirations these gens have and adjust their marketing accordingly. Right now, YPulse data...