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The Platforms Gen Alpha is Watching the Most—According to Their Parents

Gen Z and Millennial parents say this is where the next gen is watching video content the most…

Written and Edited by the YPulse Editorial Team

Jan 9 2024
North America

KEY TAKEAWAYS

Netflix and Disney+ are the top platforms Gen Z and Millennial parents say their kids are watching video content on weekly or more often
Streaming services overall outpace social platforms, but that may not be for long
Young parents cut the cord long ago, so their kids aren’t being raised with cable either

Gen Alpha is on everyone’s mind, so finding where to connect with them has become key—which is why YPulse has been asking the parents raising them about the next gen for years. As YPulse’s Gen Alpha Spotlight trend report explains, being raised by Gen Z and Millennials means their kids are being raised with access to tablets, smartphones, TVs, and laptops, on which they’re doing plenty of content watching. But regardless of device, our data shows the top platforms they’re watching are Netflix, Disney+, and YouTube—meaning brands need to be tapped into these platforms if they want to start connecting with...