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YPulse’s Most Read Article in 2023 is…

These are the top social causes and issues Gen Z and Millennials felt most passionate about in 2023…

Written and Edited by the YPulse Editorial Team

Dec 29 2023
North America

KEY TAKEAWAYS

Mental health remains the top cause that Gen Z and Millennials are passionate about
The economy is a rising concern for young consumers, and with it, their passion for issues of poverty, homelessness, and hunger have grown
Education and animal rights are new to their top 10, but the issues that have fallen below are still highly important to these gens

We covered a ton of new topics in North America this year. Our most popular content gave an inside look at young peoples’ top brands, what they want to see on social media, and more. But by far, this is YPulse’s most read article from 2023: Each time YPulse asks Gen Z and Millennials which social causes / issues they’re passionate about, their answers fluctuate, reflecting the current state of the world around them. Six months ago, abortion and birth control was on the top of their minds, rising to second on their list. A year ago, the COVID-19 pandemic was still a top three issue for these gens....