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North America

YPulse’s Most Read Article in 2023 is…

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These are the top social causes and issues Gen Z and Millennials felt most passionate about in 2023…

TL;DR

  • Mental health remains the top cause that Gen Z and Millennials are passionate about
  • The economy is a rising concern for young consumers, and with it, their passion for issues of poverty, homelessness, and hunger have grown
  • Education and animal rights are new to their top 10, but the issues that have fallen below are still highly important to these gens
We covered a ton of new topics in North America this year. Our most popular content gave an inside look at young peoples’ top brands, what they want to see on social media, and more. But by far, this is YPulse’s most read article from 2023: Each time YPulse asks Gen Z and Millennials which social causes /...

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