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Western Europe

The Media That Held European Gen Z’s Attention in 2023

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Attention from Gen Z is a currency, so brands need to know what type of media keep young Europeans engaged…

TL;DR

  • TikToks and YouTube videos hold European Gen Z’s attention the most
  • Music also has a powerful hold on European Gen Z’s attention
  • New movies are catching the attention of young Europeans—but Millennials more than Gen Z
YPulse’s The Attention Economy trend report explains everything brands need to know about how young people divide their time amongst media, as their eyes are a valuable currency of its own for media and brands alike. Among the questions we asked young Europeans from the U.K., France, Germany, Spain, and Italy is what type of...

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