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3 of The Biggest Viral Campaigns in Europe in 2023

From sports to drinks to travel, these were three of the most viral ad campaigns in Western Europe this year…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • The Fédération Française de Football fooled everyone with its CGI stunt designed to fight gender bias in sports
  • For St Patrick’s Day, Guinness transformed a TikTok meme into an ad to celebrate its alcohol-free beer
  • Amsterdam released a campaign asking young Brits to “stay away” from the city
YPulse recently told you about brands who won Gen Z attention with the marketing trend of giant, virtual out-of-house ads this year. And while those certainly took a spotlight each time they came around, plenty of other adverts went viral, too. Some also generated by artificial intelligence marketed thoughtful messages to viewers, while others capitalized on organic TikTok trends to connect through humor. And perhaps most uniquely, one campaign went viral for asking young consumers not to visit a city. In 2023, these three viral campaigns caught young consumers eyes (and ours too): The FFF created a stunt video by...

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