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3 of The Biggest Viral Campaigns in Europe in 2023

From sports to drinks to travel, these were three of the most viral ad campaigns in Western Europe this year…

TL;DR

  • The Fédération Française de Football fooled everyone with its CGI stunt designed to fight gender bias in sports
  • For St Patrick’s Day, Guinness transformed a TikTok meme into an ad to celebrate its alcohol-free beer
  • Amsterdam released a campaign asking young Brits to “stay away” from the city
YPulse recently told you about brands who won Gen Z attention with the marketing trend of giant, virtual out-of-house ads this year. And while those certainly took a spotlight each time they came around, plenty of other adverts went viral, too. Some also generated by artificial intelligence marketed thoughtful messages to viewers, while others capitalized...

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