YPulse has said before that Gen Z and Millennials’ love for one platform does not negate their affinity for others. As we even see them spreading out their video consumption, making platforms appear less used, it’s more important than ever to understand which platforms have the attention of different young age groups right now. Compared to a year or two years ago, young people’s social platform preferences have changed. Long time favorite platforms like YouTube and now TikTok are staying on top, while Pinterest spikes with teens and OGs like Facebook and Twitter / X are sinking for young adults. Going into 2024, brands need to know using only TikTok or Instagram will not be enough to connect with all young consumers. Data from our The TikTok Effect trend report shows that young people are looking for different kinds of content on the different platforms they use most, so brands looking to target them should consider one piece of content may not fit all platforms. YPulse has said...
- Article
