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Gen Z’s Top Social Platforms Going into 2024

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These are the social platforms ending the year on top for teens, young adults, and Millennials…

TL;DR

  • Teens are currently using YouTube, TikTok, and Snapchat the most
  • Young adults are using TikTok more than any other platform—but Twitter / X doesn’t seem to be dead for them just yet
  • Millennials still lead the way for Facebook usage, and they’re now using TikTok more than ever
YPulse has said before that Gen Z and Millennials’ love for one platform does not negate their affinity for others. As we even see them spreading out their video consumption, making platforms appear less used, it’s more important than ever to understand which platforms have the attention of different young age groups right now. Compared...

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