YPulse’s Gaming report data shows whether they consider themselves gamers or not, nearly half of Gen Z and Millennials say they watch other people play video games weekly or more often. At the same time, nearly a third say they watch esports (video game competitions) weekly or more often. Gen Z and Millennials are clearly involved in gaming as a community, connecting with the creators who they spend so much time watching—and other viewers in the chat. As such, a range of platforms are vying to be the home of gaming entertainment, but for young viewers, their tried-and-true social media platforms come out on top. Brands who want to connect with gamers need to immerse themselves in the culture, demonstrating a genuine interest in the gaming world first by being on the right platforms. And while brands might think of gaming hubs like Twitch first, it’s not the only (or top) place to get involved in competitive gaming or everyday streaming. YPulse asks 13-39-year-olds where they watch esports...
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