YPulse’s Gaming report data shows whether they consider themselves gamers or not, nearly half of Gen Z and Millennials say they watch other people play video games weekly or more often. At the same time, nearly a third say they watch esports (video game competitions) weekly or more often. Gen Z and Millennials are clearly involved in gaming as a community, connecting with the creators who they spend so much time watching—and other viewers in the chat. As such, a range of platforms are vying to be the home of gaming entertainment, but for young viewers, their tried-and-true social media...
11/15/23
Gaming Report
The role of gaming in young consumers’ lives is vital for all brands to understand. It’s riva...
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