With Gen Z and Millennials being such diverse generations, it’s important for brands to understand specific demographics within to accurately connect with them. Young people of color have expectations for the ways that brands speak about race and ethnicity, portray POC on screen, and tailor their marketing across socials. Brands must be respectful while also not being afraid to fully embrace young people of color for their unique interests and life experiences. With YPulse data across reports, including our Young POC X Brands special brand tracker report and Representation in Action trend, we’re able to get pointed insights on the large trends young POC lead and their specific behaviors—both of which are crucial for brands to understand. One core tenant to understand about advertising to, and authentically connecting with, young POC is that reflecting diversity externally is important, but not enough on its own. This demographic of young consumers want companies to truly commit to hearing diverse voices within their organization as well. While inclusion efforts in advertising are...
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