Young consumers planned to start holiday shopping early this year because of the economy and inflation, but many were waiting for Black Friday deals to really check things off their list. Though most major retailers offer their holiday shopping deals early now, many are still just kicking off the big ones this week, and YPulse data shows young people will be all over these sales. But while online shopping still very much offers the variety and ease these shoppers look for, in-person shopping is growing in popularity this year as they search for the very best budget-meeting gifts. Though it’s always popular, retailers can expect Black Friday and Cyber Monday will be especially important to young shoppers this year. In YPulse’s Holiday Shopping Plans report, 13-39-year-olds tell us if they’re planning to shop Black Friday / Cyber Monday this year, why, and where they’re looking for sales: Inflation is impacting holiday budgets The majority of young consumers say the economy / inflation will impact their holiday shopping budget this...
9/6/23
Holiday Shopping Plans Report
This year’s Holiday Shopping report shares how and where young consumers plan to holiday shop, ...
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