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Black Friday Can’t Come Soon Enough for Young Consumers

Young consumers are as keen on Black Friday / Cyber Monday shopping as ever, but their exact plans for shopping have changed slightly… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • The majority of young consumers say the economy / inflation is impacting their holiday shopping, meaning more deal hunting is on their list
  • Three quarters of Gen Z and Millennials plan to shop Black Friday / Cyber Monday this year, but don’t want to have to wait until the actual days to get deals
  • Fewer are shopping exclusively online this year, meaning brands need to plan for in-person Black Friday sales, too
Young consumers planned to start holiday shopping early this year because of the economy and inflation, but many were waiting for Black Friday deals to really check things off their list. Though most major retailers offer their holiday shopping deals early now, many are still just kicking off the big ones this week, and YPulse data shows young people will be all over these sales. But while online shopping still very much offers the variety and ease these shoppers look for, in-person shopping is growing in popularity this year as they search for the very best budget-meeting gifts.   Though it’s always popular, retailers can expect Black Friday and Cyber Monday will be especially important to young shoppers this year. In YPulse’s Holiday Shopping Plans report, 13-39-year-olds tell us if they’re planning to shop Black Friday / Cyber Monday this year, why, and where they’re looking for sales:    Inflation is impacting holiday budgets The majority of young consumers say the economy / inflation will impact their holiday shopping budget this...

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