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Black Friday Can’t Come Soon Enough for Young Consumers

Young consumers are as keen on Black Friday / Cyber Monday shopping as ever, but their exact plans for shopping have changed slightly…

Written and Edited by the YPulse Editorial Team

Nov 22 2023
North America

KEY TAKEAWAYS

The majority of young consumers say the economy / inflation is impacting their holiday shopping, meaning more deal hunting is on their list
Three quarters of Gen Z and Millennials plan to shop Black Friday / Cyber Monday this year, but don’t want to have to wait until the actual days to get deals
Fewer are shopping exclusively online this year, meaning brands need to plan for in-person Black Friday sales, too

Young consumers planned to start holiday shopping early this year because of the economy and inflation, but many were waiting for Black Friday deals to really check things off their list. Though most major retailers offer their holiday shopping deals early now, many are still just kicking off the big ones this week, and YPulse data shows young people will be all over these sales. But while online shopping still very much offers the variety and ease these shoppers look for, in-person shopping is growing in popularity this year as they search for the very best budget-meeting gifts. Though...