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North America

Black Friday Can’t Come Soon Enough for Young Consumers

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Young consumers are as keen on Black Friday / Cyber Monday shopping as ever, but their exact plans for shopping have changed slightly… 

TL;DR

  • The majority of young consumers say the economy / inflation is impacting their holiday shopping, meaning more deal hunting is on their list
  • Three quarters of Gen Z and Millennials plan to shop Black Friday / Cyber Monday this year, but don’t want to have to wait until the actual days to get deals
  • Fewer are shopping exclusively online this year, meaning brands need to plan for in-person Black Friday sales, too
Young consumers planned to start holiday shopping early this year because of the economy and inflation, but many were waiting for Black Friday deals to really check things off their list. Though most major retailers offer their holiday shopping deals early now, many are still just kicking off the big ones this week, and YPulse...

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