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Gen Z and Millennials Now Prefer Dupes to Luxury, for More Than Just the Prices

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YPulse’s new trend report shows more young consumers have purchased a dupe than a luxury item, but not just for the prices—the majority actually prefer dupes over the real thing…

TL;DR

  • More young consumers have purchased a dupe product than have purchased a luxury item, even amongst Millennials with a bit more disposable income
  • They like buying dupes because it helps them save money while maintaining a “luxury” feel
  • At the same time, the majority of young consumers agree they’d still buy a dupe even if they could afford the real thing—proving this is more than an economic trend
Maybe you’ve heard that “dupes” are the shopping trend of the year, or that young people have a “dupe mindset” because money is tight. But YPulse’s new Dupe Mindset trend report (or watch the 30-min trend recap webinar here) shows that for Gen Z and Millennial shoppers, dupes are much more than a just-for-now budget...

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