Maybe you’ve heard that “dupes” are the shopping trend of the year, or that young people have a “dupe mindset” because money is tight. But YPulse’s new Dupe Mindset trend report (or watch the 30-min trend recap webinar here) shows that for Gen Z and Millennial shoppers, dupes are much more than a just-for-now budget sacrifice. This trend has impacted their views on luxury and retail as a whole; the majority now believe that virtually anything can be duped, from activities and travel to food and products. They’ll proudly tell someone they’ve bought a dupe, and it’s a flex to show off when they’ve found a “special” item—in fact, YPulse data proves more say so than those who say they’re excited to show off an expensive buy. While the majority of young consumers do agree that the allure of being on a budget has been romanticized, that’s not the only reason they’re buying into the dupe mindset. The vast majority of young consumers have bought a dupe product, and...
- Article
