While Black Friday is technically linked to a distinctly North American holiday, it’s undoubtedly a major global shopping event. YPulse data has shown how Black Friday and Cyber Monday have permeated European culture and are now one of the biggest opportunities for brands to sell their products to young consumers before the holidays. This year, the number who are shopping these deals remains high, especially in Italy and Spain—though not so much in France. With YPulse’s Holiday Shopping Plans Report, we can see exactly how many young consumers in Western Europe plan to shop for Black Friday and Cyber Monday—one...