Now that it’s November, young consumers’ holiday decorating content is in full swing YPulse’s Winter Holiday Plans report data shows that holiday prep is happening earlier each year, especially for Gen Z and Millennial parents. This year our data found that eight in 10 parents plan to put more effort into their home décor for the season—nearly +20pts more than non-parents—and according to social media this week, the shopping has begun. Memes began circulating even prior to Halloween, joking that as soon as it hits November 1, young consumers will have their holiday decorating in full swing—and they’re taking it very seriously. Video content showing the transformation from fall to winter décor is flooding YouTube, TikTok, and Reels this week. And creators are also making sure not to gatekeep, sharing where each item is from in “decorate with me,” “shop with me,” and haul style videos. Plus, they’ve already made a few products viral this season. TikTok is giving Home Depot’s Grand Duchess Balsam Fir Christmas tree the...
